Let’s face it: the best people in the world do not get the best outcome. Consider that, in the real world: (1) The best candidates do NOT get hired; (2) The best products do NOT sell the most; and (3) The best workers do NOT get promoted. The truth is… opportunities are NOT reserved for the most capable people. Rather, it is for those who LOOK the most capable. You see, the key is not about how good you really are, but how good you APPEAR to be in the eyes of others! So grab this book and learn to present the best side of yourself.
The Art of Influencing Anyone—by Niall Cassidy is a book that can benefit people from all walks of life. In particular this would be an excellent book for those in the area of selling.
I enjoyed reading this book and found it to be very much in the mould of a famous book first published in 1937 titled, ‘How to Win Friends and Influence People’. The author, Dale Carnegie was so successful that he sold over 15,000,000 copies, and the worldwide courses based on his books were still very popular in the 1980s when I attended. Similarly, to Carnegie, Cassidy’s book is very well written, with an easy to follow style, using anecdotes, analogies and case studies to illustrate points. Also in Carnegie style he draws on well-known historical characters —in this case Edison, Van Gogh, Picasso, Julius Caesar and others to press home his points. In demonstrating the effective use of persuasion, Cassidy has centred his book round a main character, Scarlet. This has added to the easy-read of his book and provided for a well- constructed beginning, middle and ending.